An elegant VINCI Immobilier development in Warsaw's Żoliborz district

Gdańska 5 is an intimate residential development in Warsaw's Żoliborz district, combining elegant architecture with the neighbourhood's character. We are responsible for its identity and sales communication: from the visual identity and the tagline 'The Essence of Żoliborz', through the copy and brochure design, to a website with an apartment selector and price history.

The starting point was the idea of 'The Essence of Żoliborz', which became the tagline and the foundation of all communication. We translated it into the visual identity, combining the character of the architecture with the atmosphere of life in Żoliborz to create an elegant image for the development.

We designed a website that presents Gdańska 5 alongside tools supporting sales. The apartment selector, filters and price history make it easy to browse the offer and find the information needed to make a decision. We also developed the website copy, keeping it clear and consistent with the brand's tone of voice.

We also created the development brochure, taking care of both its graphic design and copy. We focused on the architecture, finishes, location and everyday life in Żoliborz.