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Klassiker
Not so classic Kebap! Branding for Klassiker Gemüse Kebap near Warsaw
Klassiker is a contemporary kebap bar that redefines what “classic” means. The brand was born out of a desire to create a place that is simple in form, but bold in character — rooted in quality, urban energy, and direct communication.
Our task was to design a complete visual identity system and all key brand touchpoints, including: logo, menu, marketing materials, social media communication
The project draws inspiration from the street kebap culture of Berlin — unpretentious, fast, authentic, and deeply woven into city life. In Berlin, street food isn’t a trend — it’s a cultural experience. Klassiker adopts this energy and translates it into a new context: visually aware, yet raw in character.
The identity is built around a bold, customized typographic system that creates instant recognition, starting right from the logo. Distinctive letter modifications give the brand a unique rhythm and personality — subtly referencing the dynamic, hand-painted signage found on Berlin’s streets.
Klassiker now has a strong, highly recognizable visual identity that stands out in the street-food segment. The brand is cohesive, confident, and visually striking both offline and online. By referencing the culture of Gemüse Kebap, the design gains context and credibility — without copying — and positions Klassiker as its own unique expression of urban kebap culture.
