Project to develop the southern districts of the city thanks to a new urban railway line

One of the most interesting infrastructure and urban planning projects in Poland in recent years, involving the development of local centers in the southern districts of Gdańsk along the new urban railway line currently under construction.

We created a logo, visual language, and a visual communication concept for the project, including graphics, a photo library, color schemes, and typography, to present Nowe Południe to its audience in a clear yet engaging way.

The logo's arrow, which points toward the southwest districts, served as a starting point for creating shapes that build the "city map," including building blocks, squares, and streets. This visual identity represents a growing and changing, diverse city.